Ekta's Tips 
She seduced the actor Richard Gere in the movie Pretty Woman. Now the actress Julia Roberts seducing women the world over as campaign model.
Julia Roberts, 42, has been announced as the new face of Lancôme.
"By his remarkable personality and career is Julia Roberts a symbolic woman of her time. Her exceptional talent, charisma and strong commitment fits perfectly with Lancôme's values. We are convinced that she will represent the brand in the most sublime way possible, "says Youcef Nabi, president of Lancôme International, to WWD.
There are yet no further information about what the relationship between Roberts and the French beauty brand comes to mean in practice, including how much the actress is paid, the length of her contract and specific tasks. It will only be revealed early next year.
Roberts is the latest in a series of Hollywood Celebes who has entered the beauty industry. Actress Demi Moore signed such a similar agreement with Helena Rubinstein earlier this year.
