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Once Upon a Time in Mumbaai (2010) Box Office Report

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The slick appeal of the Ajay Devgn- and Emraan Hashmi-starrer retro era criminal world saga ‘Once Upon a Time in Mumbaai’ managed to carry back the queues and the ‘House Full’ board at the ticket counters this weekend.

”Once Upon…’ has been rocking on the screens in terms of numbers. It has had the major opening overseas ever, especially in Dubai, for any Ajay Devgn- or Emraan Hashmi-starrer,’ Sunny Khanna, senior vice president, Balaji Motion Pictures, told IANS over phone from Mumbai.

‘It has even had the major opening in terms of a Diwali release, like last year’s ‘All The Best’ that had Ajay and Sanjay Dutt,’ he added.

Trade sources claim the movie has grossed over Rs.30 crore (Rs.300 million) in the domestic market in its initial run and is expected to touch the Rs.75 crore gross mark in its overall run worldwide. In the Middle-East, ‘Once Upon…’ grossed around AED 1 million (close to Rs.13 million) in Dubai in four days (as movies release on Thursdays there).

Multiplexes too are going gaga over the movie’s trade.

The movie is a super duper hit. We have had an average occupancy of 92 percent for the initial weekend with 15 shows that went housefull on Sunday. The film has been appreciated by one and all and we are expecting a good quality run over the week, and a definite second week run,’ Amit Awasthi, senior manager (programming and operations) of Spice Cinemas, told IANS.

Added Yogesh Raizada, corporate head (cinemas) of Wave Cinemas: ‘It was a rocking weekendwith 80-90 percent occupancy. The content, star cast, story and acting – all has been appreciated. Every actor fits into his or her character. It will sustain this week and it will have a second week run too definitely.’

Co-produced by Balaji Telefilms and Popcorn Entertainment for close to Rs.32 crore (Rs.320 million), including marketing and distribution costs, the starcast of the Milan Luthria directed action drama also includes Kangana Ranaut, Prachi Desai and Randeep Hooda.

Set primarily in 1970s Mumbai, ‘Once Upon…’ traces the changing face of the Mumbai underworld seen through the eyes of a police officer (Randeep).

The crime thriller follows the rise of Sultan (Ajay) and his eventual debacle when his protege Shoaib (Emraan) challenges his supremacy and usurps power to rule the murky underbelly of thecity.

‘The opening for the movie has been really well and it has had a decent occupancy of 60-65 percent. The content has been appreciated and it looks like a promising week. It should definitely have a second week run too,’ said Deepak Taluja, senior vice president (business and operations) of Fun Cinemas.

Added Amit Shah, chief manager (programming) of DLF DT cinemas: ‘The weekend was good with ‘Once Upon…’ It is a must-watch film. Friday and Saturday were good and steady but it picked up very well Sunday onwards, courtesy reviews and word of mouth. We have had an overall average occupancy of 60-65 percent over the weekend.’

 

Once Upon A Time In Mumbaai set for sequel

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In its third week, Ekta Kapoor’s Once Upon A Time In Mumbaai is shake stable at the box office and speculations are widespread about a sequel. Quiz Emraan Hashmi on this and he says, “I’m game but we have to break a excellent concept first, followed by months of pre-production. It’s too early to publicize anything yet.”

Will Part 2 be titled Once Upon A Time In Dubai and be Dawood Ibrahim’s story? “It will be Shoaib Khan’s story,” he retorts, pointing out that Shoaib starts out as a somewhat vulnerable young man who idolises Sultan Mirza, finds his place in the power game, basks in his newfound success and finally guns down his mentor. “The sequel will obtain off from that point. We have still to fix on the era but it would most likely be set in the post 1980s.”

 

Not Dawood
Hashmi argues that still in Once Upon A Time In Mumbaai, in spite of the parallels drawn, Shoaib’s character was not modeled on Dawood alone. “The look was broad and the muses plenty. And finally, it was pure fiction,” he says, insisting he’s not got any calls from D company, before or after the release, as the buzz goes.

Meanwhile, the star is gearing up for two more sequels. Murder 2 should obtain off by the end of the year. “We have our idea, it’s smashing stuff,” Hashmi exults. “The characters and their stories will be dissimilar but, I assure, Part 2 will be an yet bigger hit than Murder.” Raaz 3 should also begin post April 2011.

“We’re toying with the plan of making it in 3D, to take it a notch higher in the horror genre,” Hashmi informs, adding that he will also be a part of Jannat 2 once Kunal Deshmukh has locked the script. “Jannat was a landmark film for me and though Arjun died, his son lives on. Besides, cricket is still a religion in India and its controversies have only gotten bigger in the last two years. Jannat 2 is a viable project.”

Before that, however, Hashmi has one more film, Crook—It’s Good To Be Bad, coming up. On the issue of racism, it is about an India boy who goes to Australia chasing after a mirage, only to be torn between the law and standing up for his countrymen.

“After my post-graduation, I required to go to the US to study special effects. But then I got into movies, first as an helper director and then an actor, and life changed,” he reminisces. “May be Raaz 3 will give me a chance to study SFX, sitting in India.”

 

Love, Sex Aur Dhoka is 5 star hit movie

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On the whole, LOVE SEX AUR DHOKHA is original, innovative and ground-breaking cinema, which will shock and provoke you. The film is definitely not for the faint-hearted or those who swear by stereotypical fares, but for those who yearn for a change. The youth, especially in metros, should fall hook, line and sinker for this one. The volatile title as also the explosive content should make this low-cost film [budgeted at approx. Rs. 1.5 cr.] a commercial accomplishment!

 

5/5


 

 

 

Last Updated on Saturday, 20 March 2010 16:34
 

Modern Womens on Occasion of Women's Day (March 8)

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The modern woman in the present age occupies top rank and has attained immense success in all the fields such as sports, politics, performing arts, police, administration, medicine, etc. The rising number of successful women has a cascading effect, igniting a ray of hope in those who are still enslaved by a patriarchal system of society. Their success is a big motivation for millions of women who wish to break shackles and carve a niche of their own. On the occasion of Women's Day (March 8) we take a look at some of the influential women at the national and international levels.

Chanda Kochar: Chief Executive Officer (CEO) of ICICI Bank. Chanda was born in November 17, 1961 in Jodhpur, Rajasthan. She completed her Bachelor of Arts degree from Jai Hind College, Mumbai. Later, she joined the Jamnalal Bajaj Institute of Management Studies for a masters degree in management. Chanda began her career in 1984 with ICICI Bank. She has worked in the areas of corporate credit, infrastructure financing, e-commerce, strategy and retail finance. She has also been consistently featured in the Fortune's list of 'Most Powerful Women' in business.


Kiran Bedi: Ex-IPS officer. She is India's first and highest ranking (retired in 2007) woman officer who joined the Indian Police Service in 1972. Her experience and expertise include more than 35 years of tough, innovative and welfare policing. A tough police officer, she didn't even hesitate to penalise the prime minister's car for illegal parking during the 1982 Asiad Games. Legends of honesty and selfless duty are woven around Bedi's personality. As the Inspector General of Asia's biggest Tihar Jail, she transformed the jail and humanized it within six months and turned it into more of an ashram. For these efforts she was awarded Magsaysay Award in 1994.


Kiran Mazumdar Shaw: CMD of Biocon Ltd. Biocon Ltd is presently one of the biggest biopharmaceutical firms in India. Under Shaw's s t ew a rd s h i p Biocon transformed from an industrial enzymes company to an integrated bio-pharmaceutical company with strategic research initiatives. Today, Biocon is recognised as India's pioneering biotech enterprise. Kiran Mazumdar Shaw was awarded the Padma Bhushan, one of India's highest civilian honors. New York Times called her 'India's Mother of Invention.' The Economist called her India's Biotech Queen. After the first IPO of the company in 1994 was over-subscribed by 30 times, Shaw was regarded as India's richest woman with an estimated worth of Rs. 2,100 crore.


Naina Lal Kidwai: Group GM and Country Head of HSBC India. She is the first Indian woman to have graduated from Harvard Business School. She was ranked third by the Fortune in their list of the World's Top Women in Business in Asia in 2000 and 2001. She is the first woman to guide the functioning of a foreign bank in India. Naina was also counted among the top 50 women in international business in 2003 and is considered as one of the most successful women in the world of finance.


Pratibha Devi Singh Patil:
President of India. She took office as India's first woman president on July 25, 2007. Patil's political journey had
started during her college days. In 1962, Patil was voted "College Queen" of Mooljee Jaitha (MJ) College in Jalgaon. The same year, she got the Indian National Congress ticket to the assembly election from Jalgaon constituency and went on to win the election with a huge margin. She handled various ministerial berths after that. She was continually re-elected to the Maharashtra Assembly until 1985 when she was elected to the Rajya Sabha as a Congress candidate.


Swati Piramal: Swati A. Piramal is vice chairperson of Piramal Life Sciences Limited and director of Piramal Healthcare Limited. She is the only woman president of Assocham in its history of 88 years. Dr. Piramal is the only lady who has been elected as president of any apex chambers. Piramal's business acumen and excellence is evident from the fact that she was introduced as a member to the committee set up by Yashwant Sinha to transform India into a knowledge power.


Suzanna Arundhati R o y :
Writer and act iv i s t . Suzann a Arundh at i
Roy, a novelist and firebrand activist spent her childhood in Aymanam, in Kerala, being schooled in Corpus Christi. She came to Delhi at the age of 16 as a homeless entity, staying in a small hut with a tin roof within the walls of Delhi's Feroz Shah Kotla and making a living selling empty bottles. Soon after, she proceeded to study architecture at the Delhi School of Architecture. The God of Small Things is the only novel written by Arundhati Roy and it has catapulted her into fame the world over.


Indra K. Nooyi: Chairm a n a n d CFO of Pe p s i - Co, US. I n d r a K . N o oy i has scaled new heights for the $39 billion food and beverage giant though new products and acquisitions. Nooyi was born in Madras, India, in 1955. After earning her undergraduate degree in chemistry, physics, and math, she went on to enrol in the Indian Institute of Management in Calcutta and graduated with a business administration degree. She joined PepsiCo in 1994. For her impressive dealmaking talents, Nooyi was promoted to the job of chief financial officer at the company in 2000.


Kiran Desai: Novelist. A novelist who created ripples in the literary world through her writings, Kiran Desai first came to literary attention in 1997 when she was published in the New Yorker and in Mirrorwork, an anthology of 50 years of Indian writing edited by Salman Rushdie - Strange Happenings in the Guava Orchard - was the closing piece.In 1998,'Hullabaloo in the Guava Orchard', which had taken four years to write, was published to good reviews. Eight years later, The Inheritance of Loss was published in early 2006, and won the much coveted 2006 Booker Prize.

 

 

 

Happy Women's Day

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you are so many things all in a day. you leave behind different roles for this one role you play. There is no one day that defines you. But it's great having you around. You make our lives special.

 
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Page 1 of 5

Key Concepts

Celebrities Photo

Prachi Desai Ekta Kapoor Serial Girl_6
Description: Prachi Desai Ekta Kapoor Serial Girl now doing well in bollywood
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Description: katrina kaif GQ Magazine Shoot
Kis Desh Mein Hai Mera Dil Actress_6
Description: Ekta Kapoor\'s show Kis Desh Mein Hai Mera Dil Actress

Newsflash

Prachi Desai, the sweet, young actress of bollywood who rocked in Ekta Kapoor’s flick ‘Once Upon A Time In Mumbaai’, has been roped in to become the brand ambassador for Goa tourism. 

The tourism department has decided to shift focus from a holiday destination for families to affluent youth of the country and for that it needed a young face like Prachi Desai to represent it on television, print and other forms of media. 

The months of August and September will see a documentary featuring Prachi Desai gushing about the beautiful locations of Goa and talking about other positive aspects of the state. 


On 15th August, our independence day, a contest by the name of ‘Love Aaj, Kal Go Goa Contest’ will be telecast with the global premiere of Saif Ali Khan’s hit flick ‘Love Aaj Kal’ on television. 

The contestants will have to answer three simple questions and the winners will get a holiday package to Goa with airfare. The tourism department decided to shift its focus to youth after it found out in a survey that half of the country population was below twenty- five years of age and they would love to go to Goa, if given an opportunity.

Prachi Desai was thought to be suitable for the job due to her non-starry airs and reasonable remuneration.

In any case, the endorsement deal with Goa tourism is a big step forward for the young actress who is only two films old in bollywood.

Earlier, Prachi Desai was the leading lady of Ekta Kapoor’s tele serial ‘Kasamh Se’, which was also very popular with the audiences. 

Later, she joined bollywood with ‘Rock On’ opposite Farhan Akhtar.

The movie was hit and her role was critically appreciated. Then came ‘Once Upon a time in Mumbaai’, which helped her in firming up her hold in bollywood.