Love her by every indian tv lover and you can’t escape her. Ekta Kapoor, 32, has impacted more Indian homes than any other woman in this country. The soap queen, with her unremitting factory of K serials, has single-handedly made middle-class housewives slaves to serial viewing, so much so that household schedules are now dictated by soap timings. While the thinking lot continues to condemn the content of her serials as puerile and regressive, the fact remains that Ekta has captivated the minds of 70% of the country.
Known to pick up the central line for her TV soaps from her father Jeetendra’s films of the 1970s and ’80s, this star daughter has managed to keep feeding the television monster for seven years and notched up a multi-billion-rupee empire in the process. Housewives claim she has taken the monotony out of their lives, with her bizarre plotlines revolving around deceit, high drama and 24/7 coiffured and bejewelled saas-bahus. But Ekta’s greater impact has been on TV content in India: her benchmark Kyunki Saas Bhi Kabhi Bahu Thi (in its seventh year now) and other serials spawned a gaggle of look-alikes on every TRP-chasing channel. With Balaji Telefilms having bagged a contract for 10 more shows on several to-be-launched channels, Ekta is chuckling all the way to the bank.
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