Prachi Desai, the sweet, young actress of bollywood who rocked in Ekta Kapoor’s flick ‘Once Upon A Time In Mumbaai’, has been roped in to become the brand ambassador for Goa tourism.
The tourism department has decided to shift focus from a holiday destination for families to affluent youth of the country and for that it needed a young face like Prachi Desai to represent it on television, print and other forms of media.
The months of August and September will see a documentary featuring Prachi Desai gushing about the beautiful locations of Goa and talking about other positive aspects of the state.
On 15th August, our independence day, a contest by the name of ‘Love Aaj, Kal Go Goa Contest’ will be telecast with the global premiere of Saif Ali Khan’s hit flick ‘Love Aaj Kal’ on television.
The contestants will have to answer three simple questions and the winners will get a holiday package to Goa with airfare. The tourism department decided to shift its focus to youth after it found out in a survey that half of the country population was below twenty- five years of age and they would love to go to Goa, if given an opportunity.
Prachi Desai was thought to be suitable for the job due to her non-starry airs and reasonable remuneration.
In any case, the endorsement deal with Goa tourism is a big step forward for the young actress who is only two films old in bollywood.
Earlier, Prachi Desai was the leading lady of Ekta Kapoor’s tele serial ‘Kasamh Se’, which was also very popular with the audiences.
Later, she joined bollywood with ‘Rock On’ opposite Farhan Akhtar.
The movie was hit and her role was critically appreciated. Then came ‘Once Upon a time in Mumbaai’, which helped her in firming up her hold in bollywood.
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