Ekta markets daddy dearest!
Hats off to Ekta Kapoor’s sheer marketing acumen and skill. And she seems to come up with a new one each time. Now, for her latest film, she’s gone and turned daddy dearest, Jeetendra, into a poster boy of sorts. Almost a brand ambassador for the film. So, he’s been all over the country promoting the film. But the coup was when she took the onetime Jumping Jack for select dandiya and garba festivals to push the film. It had the dancing queens hopping a little more to the jhankaar beats, even as a modest Jeetendra mingled and did a little dandiya jig for all his himmatwalis. But the one who’s most likely to be hot-stepping all the way to the bank is daughter Ekta.
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