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Proud to be daughter like ekta kapoor - Jeetendra

Monday, 16 November 2009 07:07 administrator

Ekta markets daddy dearest!

Hats off to Ekta Kapoor’s sheer marketing acumen and skill. And she seems to come up with a new one each time. Now, for her latest film, she’s gone and turned daddy dearest, Jeetendra, into a poster boy of sorts. Almost a brand ambassador for the film. So, he’s been all over the country promoting the film. But the coup was when she took the onetime Jumping Jack for select dandiya and garba festivals to push the film. It had the dancing queens hopping a little more to the jhankaar beats, even as a modest Jeetendra mingled and did a little dandiya jig for all his himmatwalis. But the one who’s most likely to be hot-stepping all the way to the bank is daughter Ekta.

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Newsflash

The sight of Kapoors entering the Anil Ambani’s party with Prachi Desai once again triggered the scuttlebutt. It is a common knowledge that Prachi is being mothered by Ekta Kapoor ever since she has been discovered by the soap queen. She did not remain mere employee of Balaji Productions but has become more of a family to Kapoors. The family seems to have accepted her presence and on several occasion they have been spotted rejoicing together. However her closeness to the family is still in question. It is undeniable fact that Ekta has been promoting her career so much so that she had also come under the scanner for having being involved in Prachi’s victorious end in one of the popular dance reality show. On the other hand her link-up stories with co-actor and Ekta’s brother Tusshar Kapoor has also been serving grit to rumour mills. As none of the other Balaji actors enjoyed this kind generosity from Ekta the latter can be the reason for their ever-growing proximity.

Take a look at the picture and figure it out yourself, doesn’t she look like one of the Kapoors!

Prachi Desai: Another TV star who made it big break in films, thanks to Ekta Kapoor. Popularly known as Bani from the prime time TV show Kasamh Se, Prachi landed herself a dream debut role opposite Farhan Akhtar in Rock On!!. The film and members of the cast scored big in the award ceremonies, but Prachi failed to cash in on the success of the film. Her next movie Life Partner came a cropper and no one seems to be talking about the Surti teenager anymore. Prachi has however, managed to bag herself another film produced by (who else but) Ekta — Once Upon a Time in Mumbai. It would be interesting to see how she holds her own against Ajay Devgn, Emraan Hashmi and Kangna Ranaut. Oh yes, there’s news that she’s likely to do a film with Rajeev Khandelwal soon!