Ekta Kapoor Features
Balaji Telefilms is Production house headquartered in Mumbai Capital of Maharashtra run by Ekta Kapoor. Creative Head and Producer of television serials and films. Balaji Telefilms promoted by Tusshar Kapoor(Brother of Ekta Kapoor), Jeetendra(Father of Ekta Kapoor), Shobha Kapoor(Mother of Ekta Kapoor).
Balaji The Indian media power house
Balaji Telefilms Limited (BTL) was started in 1994, by the proficient first family of the Indian Television Industry; Mr.Jeetendra Kapoor, Ms. Ekta Kapoor and Mrs. Shobha Kapoor. At present, Balaji Telefilms Ltd., is India's leading entertainment content provider, employing creativity par excellence, strong insights, a solid infrastructure of around 32 state-of the- art studios. At Balaji, we have always believed that excellence is a journey that never ends. To be the best there is, we employ only the finest in the industry and offer an environment conducive to growth. And thus, we have succeeded in maintaining our leadership stance in the entertainment industry. For us, raising benchmarks has always been a trend and we aim to become a global front-runner in the world of entertainment.
Crafting the framework for success
Balaji Telefilms has revolutionized the Indian television industry and is much more than just a content provider. We treat brand Balaji as a powerful communicator, which influences the lives of the target audiences. Balaji Telefilms is poised today as a media powerhouse , ready to take on the world.
Creativity, insight and discipline have always remained our pillars of strength. Our enviable stature has been achieved through careful planning, disciplined action and specialization, which is reflected at all stages. In the constantly changing world of entertainment, we have discovered that certain factors for success remain the same and they are:
Conceptualisation:
Although conceptualisation is a creative process and needs its own space and time, we treat it as a regulated process. Idea banks are created from where relevant and inspiring thoughts are sorted for further action.
Sharp focus on content:
The content creation process is of prime importance at Balaji. The viability of any project lies on the shoulders of content. We track the target markets and then develop content that best addresses their 'entertainment needs'.
Efficient management of the talent pool:
The quality of content produced depends on the quality of professionals who produce it. Over they years, Balaji has consistently produced winning content because the company has recruited the best skills available and also created a favorable environment for them too.
Driving channel profits:
At Balaji, driving channel profits is also a process. We do not stop at just providing creative content of the highest quality it is also our endeavor to popularize the channel in the target markets. We have delivered on this promise and raised the popularity ratings of several channels over the last decade.
Employing Expert guidance
Jeetendra Kapoor Chairman, Balaji Telefilms
Mr. Jeetendra Kapoor the reigning superstar of the yesteryears, began his career as a junior actor with the legendary filmmaker Mr. V. Shantaram. He has performed in over 200 films and has received several awards.
As the Company's most visible entity, he now uses his rich experience and efficient network of channels, artistes, directors, and writers for the advancement of Balaji Telefilms.
Ekta Kapoor Creative Director, Balaji Telefilms
Infinitely talented and skilled, Ekta Kapoor began her career as a Producer and Creative Director at 19.She was chosen as one of Asia's most powerful communicators by the Asia week magazine. Her contribution comprises of the landmarks in the Indian entertainment industry.
Her specialty lies in concept building, script design and creative conversion. Ekta Kapoor adds a touch of creativity and innovation in all the projects handled by Balaji.
Shobha Kapoor Managing Director, Balaji Telefilms
An acknowledged expert in this field, Shobha Kapoor, is one few Indian television producers with a successful track-record.
She has been instrumental in shaping the company's diversification strategy and looks after the overall administration and management of the Company. She also handles the production functions at Balaji.
Transforming challenges in to opportunities
India's television industry, was a very disorganized sector before Balaji Telefilms' entry. Rated as the second most populous country in the world with huge target markets, today, India presents a vital opportunity to content providers. Currently, it is the fastest growing entertainment market, producing the largest number of films and also encloses one of the largest television industries in the world.
We entered the Indian market as a content provider for the Indian Television industry and transformed the challenges, presented by the Indian market, into opportunities in the following manner:
Creativity as a discipline: Careful adherence to process and systems, even at the level of ideation and conceptualization has set an example for the entire industry.
Corporatisation: We have adopted a totally corporatised model as opposed to the disorganized scenario of the entertainment industry, thereby, paving way for a more organized model in the Indian industry.
Exploring new genres: The target market's preferences change over a short space of time. Keeping this in mind, we are exploring new genres and niches such as non-fiction, animation, reality shows and even events.
Shift from television to motion pictures: As an endeavor to expand horizons, we have entered into the world of motion pictures using the similar disciplined approach.
Strategic Alliances: India is a huge market and although Hindi is the primary language, regional markets are also important. We have programmes in Telugu, Tamil, Kannada, and Bengali. In an effort to capture the regional markets, we are proud to say that, Balaji, has entered into a JV with Star group for the launch of regional channels.
Product Showcase
Kyunki Saas Bhi Kabhi Bahu Thi, Star Plus
This show has emerged as a landmark in Indian television. It portrays the journey of a middle-class girl who becomes the ideal wife and daughter-in-law, all the while never deterring from the path of righteousness.
Kahani Ghar Ghar Ki, Star Plus
This is a story of an ideal couple for whom, family always comes first and have faced life's challenges and tragedies, always together.
Karam Apnaa Apnaa, Star Plus
This story portrays the journey of an illiterate simple girl, who marries a rich educated businessman, who loves another .This show brings out the message that love can conquer every obstacle in life.
Kayamath, Star Plus
This story involves two step sisters- Prachi, the rich one who's a firm believer of fairytale romances and Aisha, the poor one who and thinks love only exists to break hearts. In the midst of tragedy their worlds converge and destinies get reversed.
Kasturi, Star Plus
This is a Cinderella romance of a middle-class girl , who falls in love with a rockstar, only to marry another and even take revenge on the one she really loves all because of fate.
Kasamh Se, Zee TV
This is a story of three sisters, who come to Mumbai from Mount Abu, to fulfill their respective dreams. This show is also noted for covering the topic of 'ageless love'.
Why work with us?
We have emerged as a powerhouse of entertainment in the Indian Television market. Today, Balaji Telefilms, has single-handedly changed the way the nation spends its evenings.
Some of our core-strengths are:
Leading figure in the fastest growing entertainment market: We have refined the entertainment taste of the nation and become India's leading entertainment content provider. We have also redefined the business space for the entire nation.
Creativity as a discipline: Careful adherence to process and systems even at the level of ideation and conceptualization has helped in the achievement of quality par excellence.
Targeted Content: We have raised the industry benchmark of content making with our highly focused and creatively driven projects. Balaji has emerged, not just as a content provider , but a powerful communicator which influences how people lead theirs.
Constant Improvisation: Adapting to the ever changing preferences of target markets, requires improvisation to be a constant and dynamic process. Continuous innovation and technology upgradation has kept us, always a step ahead of the times.
Exploring New Vistas: We have maintained our leadership stance only because of our deep understanding of the industry trends. Thus, we've entered into newer fields such as non-fiction, reality shows and events as well. We have entered into the world of motion pictures and succeeded in capturing the attention of this target segment. The animation industry is another possibility, we are currently considering.
Strong Management: The overall performance and operation at Balaji is carried out following stringent management guidelines. The entire business model has been 'corporatised' with a view of allowing smooth movement of systems and processes.
Skilled talent pool: The quality attained at Balaji, is all because of the expert talent we have onboard. In an endeavor to keep up with the rising standards, Balaji, recruits only the very best found in the industry.
Conducive environment: The environment at Balaji is conducive to growth. We keep the workspace favorable and competent.
Above all , our quality to consistently raise benchmarks and expand into newer horizons, is bringing the world closer to us, today.
Balaji Telefilms A dream realized.
Balaji Telefilms too began as a dream but faith, hope and endeavor carved it into the solid reality it is today
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written by akanksha, July 31, 2010
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written by preeti, July 31, 2010
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written by bhavik doshi, July 08, 2010
1st of all i like to thank u for taking tele-serials too such high place,my name is bhavik doshi belong to gujrati middle class family. 1 thing i just want to know why you dnt describe a man or buy story in your serials, i know women oriented serials get easy audience but whenever you think of making story of boy or man kindly contact me as i have 1 story in mind & also i love to act in tht serial . i had tried many times to meet you but everytime my badluck comes between.i have minor similarity with your father jitendraji as i had heard he was working in jewellery shop b4 he entered in films so do i work in gold & diamond market.hope for your call. i had also kept my onscreen name DHRUV KAPOOR whenever i will work in serials i will work with this name. please contact me bhavik doshi 9869673393 & 022-28115100.
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written by anuja, July 08, 2010
i love love serials made by you.......
wanna meet you once in life...............all the best for life ahead
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written by vandana, May 23, 2010
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written by Ashish Sah, March 14, 2010
Hi Ekta,
I am Ashish Sah from Ghaziabad (Uttar Pradesh) with a very big dream to work in Balaji Telefilm because i am a very big fan of your shows, your thoughts of making movies and serials on a very good topic everytime.So i am looking for a short reply from you to become a part of Balaji Telefilms and love to take this opportunity as it happens with very less people like `ONE's IN A BLUE MOON''.
Thanks
Ashish Sah
Mobile- 9212904453
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written by prasanta, February 02, 2010
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written by mohit khare, January 12, 2010
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written by ashish, January 07, 2010
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written by Komal Giri, January 03, 2010
To start with i do not belong to this industry.My dad was a musician in film industry.I have learnt bharatnatyam.
I have always dreamt of doin something different and being famous.
I came across this site as i wanted to be a part of tv serials.I do not expect much.I have not learnt acting nor i have any experience in acting but i know experience and practice makes man perfect.
If you feel u can take the risk and allow me in one of your serials pls do contact me.Thanks
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Firstly i congratulate you on your big success because you are the only one person who changed the scenario of the complete tv industry. You are my inspiration because from you i derive a certain kind of positve energy. I have read about you alot and i am a big fan of yours and all of the balaji sagas.
I am a coolege goer. But the ultimate goal of my life is to be an actor. I have given some auditions and the result is awaited. When i act in front of camera people admire me and i am also very confident. I am learning dance and vocal music also.
I know you get these kinds of hundreds of mails everyday but i am different from others and definately if i get a chance then i will prove to be an asset for you and balaji.
Please give a chance to be a member of the balaji family. Looking forward to your reply.
Regards