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About Ekta Kapoor

Saturday, 09 August 2008 07:49 administrator
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Ekta Kapoor , born on June 7, is the Creative Head of Balaji Telefilms. She is aptly called the reigning Queen of Indian Television Industry. The serials produced by her company Balaji Telefilms are a smashing hit with the masses and dominate all the major T.V. channels in India. Ekta`s serials have not only captured the imagination of the masses but also their soul. She did her schooling from Bombay Scottish School and after that she joined Mithibai College. After the college her Great father Jitendra suggest her to open her great balaji TV production house which now a days no.1 telefilms. At that time ekta only turned 19. she enter like child in indian television and become the queen of indian tv serials.


Her shows have broken all Previous records of TV serial Production and popularity in India. For her entrepreneurial skills and achievements Ekta Kapoor was rewarded the Ernst & Young (E&Y) Startup Entrepreneur Of The Year award in 2001. Although she hasn`t clearly followed the footsteps of her father - the yester year actor Jeetendra and current emerging star Tusshar Kapoor, she has already become a shooting star in the genre of production and programming.

Since producing her first blockbuster television program at the age of 19, Ekta Kapoor has successfully rewritten the script on TV entertainment for the masses. She has very successfully created more than 20 soaps on 10 major Indian networks. The Indian showbiz community keeps a vigil on her every move, and older, more experienced producers are quic to copy any new concept brought in by the `SOAP QUEEN` of Indian television.

She is `a smart woman with a definite agenda` and has also been appropriately termed as Asia`s most powerful communicator and the lady no.1 in Hindi serials and movies. As the creative director of Balaji Telefilms in Mumbai, Ekta continues to produce absorbing dramas - whether about an ambitious tycoon or a charismatic but scheming wife or a 70-year-old grandmother looking for a job - that consistently strikes a chord with viewers across the subcontinent.

Ekta Kapoor has produced and co-produced numerous soap operas, television series and films. Her most popular television venture has been Kyunki Saas Bhi Kabhi Bahu Thi, which aired for the first time on STAR Plus in 2000. Subsequently, the show has continuously been among the top rated programs on Indian television. Today, Ekta Kapoor eclipses the Indian television, producing more than eight television soaps for Star Plus, India`s leading general entertainment channel. At the 6th Indian Telly Awards 2006, she bagged the Hall of Fame award for having contributed colossally to the Indian television industry. Most of her creations begin with the letter " " as goes her superstition that the letter brings her good luc and the much-desired attention.

Ekta has introduced a slew of new ladies who have cast a spell on the Indian audience. Stars who were nobodies until a year ago have turned out to be the top of the pops today.

Profile About Ekta Kapoor No.1 Lady of Indian TV Industy


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Comments (10)Add Comment
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0
Apply For Acting New serials
written by Sanjay Gupta, March 09, 2010
Hi!! i am sanjay gupta From Taj KI Nagri, Agra. Presently I am 21 years old and looking for an opportunity to get a scope in acting.
I know that a lot of people have already mail you before me but please it would be so grateful if you provide me an opportunity to join you I this film .coz to become a very good talented person if you have given me this opportunity so. I promise you that i will work harder and harder to have both the money and me hidden talent. so please sir i don’t know but please read my mail and it would be so grateful for me if you given me at least a chance to work in your films .as i have seen your films assess amazing god have given you a very good intelligent .congrats, please sir i give you me email idd: This e-mail address is being protected from spambots. You need JavaScript enabled to view it and my phone num. 9548934411; 9027337925. Please i hope you will think and give me a chance. But i want a request let me lead tee role of a hero and i don’t like indecent cloth please……rep me please

0
HARDA MP
written by LOMESH KUMAR GOUR, March 02, 2010
Dear Ekta ji NASKAR
hum aapke kuch serials regualar dekhte hi. pariwar ke sathh aapke serial achche lagte hai. me ek journlist hu but aapke serials me kam karna chahta hu. kya aap ek mouka de sakti hai.
Sonu khan
Khan
written by Sonu khan, February 09, 2010
My acting is natural
Nikunj Verma
A Role
written by Nikunj Verma, November 22, 2009
wanna a role in ur serial,plz give me a chance.I'll never disappoint u

Nikk
09711272693
0
hiii
written by Neha Bajeli, November 11, 2009
hi ekta ji i m neha from delhi mujhe apke saare seriol bht ache lagte hai and i m very big fan 4 u mujhe acting karne ka bht craz hai or me bhi apke kisi serial me kaam karna chahti hu pls agar apko aisa lagta hai ki me bhi serial me aa sakti hu to pls mujhe reply kijiyega ok byeeeeeeeeeeeeee takcreeee
0
Bandani
written by ann, October 20, 2009
Dear Ekta,

I really like your serial Bandini but I have a feeling this going to be the same old same old with entrance of either DM's lost wife or new janam wife. Doesn't it get tiring doing the same thing with serial. I like Bandini's main both characters but it seems just like Kasam se it going to lose it's uniqueness. Why not introduce DM's long lost son or resolve the situation with DM's sister.

Dissappointed viewersmilies/sad.gif
0
...
written by adil, October 03, 2009
Ekta shows took television to an other level in india
0
I love all her shows
written by lamia, October 03, 2009
I love all her shows...no matter what happened in the end..she made some of the most amazing shows of TV..cant wait for her new serials!=)
0
good show-keep it up
written by anil chopra, September 28, 2009
as u r doing serials, would u like to do something different,
a serial but of different angel- educational helping people
good and bad- small idea, i am sure u can elaborate on this.
i am june 3rd.- belated happy birthday june 7th.
regards to jetu ji.
yes i want to part of ur serial. where should i send u my picture.
i have been on indian idol also.
and i did visit ur studio- a polite person threw me out-no respect sorry to say.
have a nice day
chopra.
0
Rocks Us
written by Preet, September 22, 2009
you rock indian tv

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Last Updated on Friday, 04 September 2009 18:04  

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Puneet Kinra, Group CEO, Balaji Telefilms Ltd.






 

Puneet Kinra, Group CEO, Balaji Telefilms Ltd. He moved to Balaji Telefilms as Group CEO in October 2008 from PricewaterhouseCoopers (PwC) where he was an Associate Director of its Investment Banking practice. Prior to joining PwC, Mr. Kinra worked in a boutique investment bank focused on Telecom and Media. He has worked on both the sell side and buy side mandates and has advised clients on M&A, private equity placement and debt syndication. He has experience in domestic and cross border transactions in Media, Healthcare, Real Estate, Retail, Pharma, Communications, Technology, FMCG and Manufacturing. Mr. Kinra holds an MBA from The Australian Graduate School of Managament (AGSM), University of New South Wales.

Balaji Telefilms Ltd. was started in 1994, by Mr. Jeetendra Kapoor, Mrs. Shobha Kapoor and Ms. Ekta Kapoor. It is a diversified media conglomerate. Balaji Telefilms has also made a strong and promising foray in motion pictures and new media space which is all set to make its mark with entertainment content across the world. Mr. Vikram Malhotra and Mr. Uday Sodhi will drive the motion pictures and new media businesses, respectively. Balaji Telefilms has revolutionized the Indian television industry and is not only perceived as a quality content provider but also as a powerful communicator, which influences the lives of the audiences. Balaji Telefilms is poised today as a media powerhouse, which is ready to take on the world.

In an exclusive conversation with Hemant P. Maradia of India Infoline, Mr. Kinra says: "We will be able to sustain breakeven in Q4 and will start looking at growth starting April 2010."

Could you explain the fall in operating loss from Q2 FY10 despite a drop in income QoQ?
Operationally, we managed to drive costs further down on per hour basis. From that perspective, the efficiency started to kick in. We achieved near breakeven for the quarter and breakeven for the month of December.

Hopefully, in the next quarter we will be able to sustain the breakeven. Going forward, we will start looking at growth starting April 2010.

In Q3 FY09, pricing of shows was carried forward for a few days from the previous quarter; that affected the numbers.

We are okay as far as the number of hours of programming is concerned.

Have your realisations (per hour) suffered? What is the outlook on volume and margins in Q4 FY10 and FY11?
In Q3 FY10, realisations for Hindi GEC were at Rs1.5mn to Rs1.6mn per hour. In the same quarter last year, the realisations were at Rs2.7mn per hour.

We have brought down the costs, from Rs1.7-1.8mn per hour in Q3 FY09, to Rs1.1mn per hour in Q3 FY10.

This means that we have had almost 50-60% reduction in operating costs in spite of higher wages and other costs.

In the next quarter Q4 FY10, we will try to maintain our volume. Secondly, we will try to maintain the breakeven.

With IPL Season 3 around the corner, some channels may take a show or two off air.

The GEC space will see action in the post IPL quarter (April-June). That’s the time when this space gets active. That is the time when we will look at fresh launches.

Do you plan to launch any new shows?
We are in discussions. We will have a visibility on new shows by the end of March. This will give us some sense of the outlook for the new fiscal year.

Even the discussion on taking some shows off air generally starts now.

How many shows are currently on air? This translates into how many hours?
Currently, we have about 7 Hindi shows on air and four in Southern languages. This translates into almost 216 hours of commissioned Hindi GEC per quarter and 158 hours of sponsored Hindi GEC a quarter.

Brief us about your cost-cutting measures?
We have not only done restructuring on the structure of the shows but also on the way we produce the shows. The production is far more process driven now.

Tell us about the company’s new initiatives?
We have launched two more brands in the October-December quarter. One of them is called Alt Entertainment. The other brand is called Hoonur. Alt Entertainment will mirror whatever Balaji Telefilms does for the urban audience. So, in Balaji Telefilms we will produce motion pictures, television content as well as mobile content keeping in mind the mass audience.

Alt Entertainment will create programmes, movies and other content targeting the younger urban audience. It will make TV shows, movies and new media content. For e.g. If we do a show for Star Plus it will come under Balaji Telefilms. If we do a show for MTV, it will be done by Alt Entertainment. The same method will be followed in making movies and new media content. Hoonur is the company’s initiative into the internet. It is a talent portal and we intend to create an entertainment marketplace wrapped around Hoonur.

What kind of investments will go into each one of them?
We will be investing Rs1bn on the movie side of the business. For the new media business, the investment will be about Rs100mn a year.

You've lost momentum since your break-up with Star? What is the roadmap for regaining the lost momentum or glory?
When I joined the company in October 2008, we were in a freefall after we broke the alliance with the Star network. We had to stop that freefall and turn things around. We have managed to do that to a certain extent. I feel we have now bottomed out with the breakeven for December.

The ship has stopped sinking. It allows us to now grow. We have a story. We have our team in place. The next 2-3 years will allow us to go to the next level, provided we execute the strategy quarter after quarter in an appropriate manner.

Do you plan to launch your own channel?
Not as of now. A new GEC channel requires substantial capital. We don’t have capital as of now. We will focus on our core competency, which is to generate content. We will continue to do that for dissemination through the various platforms – films, TV or new media. That will remain the focus for some time.

The industry is getting fragmented and commoditized. How do you plan to deal with this situation?
We are the biggest player in television content by a wide margin. To scale up in this business is really tough. Margins are very thin for somebody else to invest in the business right from the scratch. With fragmentation the smaller players will not have more than one or two shows to execute. We still have 7 shows on air.

We not only have the creative supremacy but also the operational supremacy. It is very hard for any other player in this business to execute even 3 shows. They should also have the infrastructure and processes to execute the shows.

Do you see any consolidation happening?
Not really. The smaller players are individual run entities. So, it would be very hard for them to corporatise themselves. I don’t see any consolidation on content creation.

Barring two shows, TRPs of your other shows are not encouraging. How do you plan to boost TRPs?
We are No.1 on Zee. Our show "Pavitra Rishta" is No.1 on Zee. We were No.1 on NDTV Imagine with "Bandini" till they changed the time slot last month. "Bairi Piya" on Colors is doing well too.

We are still in the process of getting back the TRPs. It has taken us over a year but I think we have made a come back. So, if you have shows among the top few slots in a channel then the chances of your shows getting replaced are slim. It is the channel to channel positioning that is critical and not the overall position.

Currently most of the shows are daily. But, we could look at one or two weekly shows as well. The discussions are still underway.

What is your plan for the regional play?
We are a regional player in South for quite some time now. We have 4 shows at present. We are launching a show next month. There are a few more regional shows that we are in discussion for. We are also looking at other regional options as well. But, other than South India, the size and scale is too small right now.

What is the outlook for the Media & Entertainment industry and TV content providers?
I think the worst has happened for the industry as well as the economy. It is always good for any industry or sector to rationalise the costs. That has happened across the industry. This will allow us to spend money on superior products. That’s always good for the industry.