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Home K-movies Serial Ekta has great TV viewing taste: Sandeep Sikcand

Ekta has great TV viewing taste: Sandeep Sikcand

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So have Sandeep and Ekta patched up?

The Chief Creative Director of Sony TV, Sandeep Sikcand seems to be getting as popular as some of the stars on the channel. The ‘big boss’ is seen everywhere; accepting awards, interacting with the media and even accompanying celebrities to press conferences. He is also under the spotlight for waging a war against Ekta Kapoor’s production house where he once worked. His latest success story is Bigg Boss that has become the talk of the nation. Sandeep is quite thrilled with the kind of media attention the show got at the ouster of the ‘colourful’ Rakhi Sawant from the show. He agrees that Rakhi was his favourite on the show as well, yet he feels that the show is much bigger than an individual. 
According to him ‘some real exciting things’ will unfold in the coming days on Bigg Boss. “The contestants will soon discover a hidden area in the house that will come as a huge surprise to everyone. I can’t reveal where or what this area is but all I can tell right now is that it is going to be very exciting for the inmates. A Christmas and New Year’s bash is also coming up for the inmates. Besides this, we have the ‘Wild Card’ entry where either one or two new people will be joining the housemates. These could be the celebrities who have been evicted or totally new celebrities,” says Sikcand. Could one of these be Rakhi? He smiles mischievously and says that it is too early to talk about it. 
The show abroad has a 24 hours live streaming on the net. We ask him whether that is in store for the Indian viewers as well. “Not as of now. We haven’t given it a thought yet, but it could be a possibility, “says Sandeep. On being told that Ekta admitted in an interview that she watches Bigg Boss, Sandeep says tongue firmly in cheek, “Well, the whole nation is watching Bigg Boss and if Ekta is watching it too, then I have to admit that she has great TV viewing taste.”


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In the press conference, Balaji Telefilms and Sony Entertainment Ekta Kapoor announced its two prime time shows,  and Pyaar Ka Bandhan which is soon to air on the channel in the Prime Time.

“Bayttaab is a story which deals with relationship basically it’s at the time when your own rapport is at the question. It is when your life is stuck between the survival and the reality,” said Ekta Kapoor, Creative Head, Balaji Telefilms.

She also addressed this show as a modern day Deewar. “It can be termed as the story of three sisters who will struggle to achieve their goals but in their own way. This is what will differentiate them from each other,” she adds further.

“One believes that there is not shortcut to success while another believes that there is only short cut. The story also shows the ambitions of these three sisters and their journey for the same,” she quips.

While for Pyaar Ka Bandhan, Ms Kapoor has the mix of emotions and drama together in the show. “It’s the story of a ill mother and their four kids which gets adopted by different families. This show can be termed as a retro type for Balaji which is a mixture of the films Waqt and Yaadon Ki Baarat,” she concludes.
Byattaab goes on air on 6 October at 10:00 pm while Pyaar… goes on air on 7 October at 10:30pm respectively. So are you ready for the high emotional ride with Balaji covering the prime time band on Sony.