Ekta Kapoor never stops her innovative mind to create something new with entertainment. Having won the status of the most coveted producer ever in the history of Television world, she is now planning to add a new dimension to her career.
She is planning to go online to entertain the young audiences of the cyber world who spend most of their time on the digital space than on television.
Calling it Balaji Telefilms's new media strategy, Ekta Kapoor, the joint managing director, is all set to launch a fiction show online under her ALTentertainment to fulfill her long time desire.
Ekta is very optimistic about the show to go well with the youth. The name of her exclusive show is Bol Niti Bol which rallies around the story of a young girl, Niti, showing what new has happened in her life, who has she met recently, the boy she likes, her crushes, how she handles people who woo her - and everything that happens in her daily life.
The character of Niti will win the hearts of young audience and so is the concept of show as well.
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