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Balaji Telefilms Ltd that forayed into the digital space recently, announces the launch of its first ever iPhone application named 'Ganesha Stories' under its New Media initiative. With the launch of this application, Balaji Telefilms Ltd expands its presence in the internet and mobile space to cover the growing iphone and itunes users.

Balaji Telefilms Ltd - New Media division was set up to expand and capitalize on its creative and production facilities to cover the mobile and internet space. In the mobile space the team has made significant strides in creating original content in audio and video format, deploying and marketing the same across all major mobile networks. The division is poised for a significant play on the 3G platforms in the future.

The Ganesha iPhone application allows consumers to have access to their favourite Elephant God on the move. Aartis and stories revolving around Lord Ganesha are available at the click of a button featuring the best names in Bollywood playback singing.

Commenting on the launch, Ekta Kapoor, Joint Managing director, Balaji Telefilms Ltd said, "Mobile Entertainment is a growth area for us. We are focusing on creating content for Mobile Phones. Delivering top quality mobile entertainment is becoming possible with improved phones like iPhone and better networks."

"Over the last year Balaji Telefilms Ltd has evolved from being a leader in the television and film production to creating a strong footprint in the Online and Mobile VAS space," said Puneet Kinra, Group CEO, Balaji Telefilms Ltd.

"The Mobile entertainment space has assumed great significance today and we plan to focus extensively on the same to address the current consumers as well as the evolving market of 3G content both in India and internationally."

Commenting on the launch, Uday Sodhi, CEO, Balaji Telefilms Ltd – New Media said, "The Mobile VAS industry offers significant opportunity to offer innovative, interactive & original content to the consumers across platforms. Taking our efforts in the mobile space forward we have now begun to roll out a range of applications for the iPhone market, 'Ganesha Stories' being the first. We are confident that our story telling ability combined with creative use of technology will bring a joyful experience to the consumer."